Back in the early fifties, Armi Ratia felt the world was missing optimism and joy. For her, Marimekko could just as well have been modern jazz, a flower shop or even an ice cream parlor, it was the uplifting lifestyle she wanted to bring to life.
What she had was fabric. From it came a dress. Not just any dress, but one alive with bold prints and carefree energy. The Marimekko dress was an instant sensation. Together with her husband, Viljo Ratia, Armi transformed that dress into one of the world’s first lifestyle design brands.
The abstract patterns, architectonic shapes and unapologetic colors struck a chord with free-spirited women of all ages and sizes. To this day, the Marimekko dress remains a powerful symbol of self-expression, always contemporary yet true to its original spirit.