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Behind the Patterns

Extend the Concepts on Sustainable Development

 

【Sustainable Fashion】Marimekko has always been concerned with sustainability and has sought to become more environmentally friendly through three goals: timeless design, products that leave no trace, and positive change through fairness, with the goal of taking sustainable development to the next level. Last year, Marimekko has committed to Science Based Targets Initiative (SBTi) to reduce greenhouse gas emissions which in line with the UN Paris Climate Agreement. The Paris Climate Agreement aims to limit global warming to well below 2 degrees Celsius relative to pre-industrial levels and pursue efforts to limit warming below 1.5 degrees Celsius.

In addition to produce timeless and durable designs which last from one generation to the next, sustainable materials are also used in product development, with the aim of combining fashion with environmental protection. After the launch of sustainable lifestyle concept Marimade last year, Marimekko extends sustainable design to the entire brand this season.

 


100% Organic Cotton

 

This season, most of our products are made of 100% organic cotton, which is not exposed to any pollution from planting to production of the garment and therefore retains its natural color. The use of chemical fertilizers and pesticides has been banned for more than three years, which reduces the damage to our skin. Among the seasonal collection, Kioski collection including sweaters, T-shirts, dresses, and shirts, all of which are all made of 100% organic cotton.

 

In order to be more environmentally friendly to our earth, our new canvas bags are made of organic and unbleached cotton straight from own printing mill in Helsinki.

 

Botanical DYE

 

Marimekko continues to experiment on natural dyes this season, we aim to minimize harmful impacts on the environment and the use of heavy chemicals. Botanical DYE is the focus this season, while Finnish Indigo was introduced earlier in 2021, we added Willow dye in Spring 2023. By using Botanical DYE, the dyeing process will not generate harmful sewage, which has reached a new milestone for sustainable development in Marimekko.

 

 

Responsibly Sourced Wool

 

In his sanctuary of a studio in New York, Landon Metz responds to what’s happening to him and the world at large with his own form of alchemy. The painter, who grew up in the Arizonian desert, works to the rhythm of his environment, letting sensitivity guide his practice.

 

Our Knitted Wool collection made in 70% wool which certified by Responsible Wool Standard (RWS) and 30% ECOVEROTM VISCOSE. The collection introduces products that are made from more responsible materials, such as LENZINGTM  ECOVEROTM , which is made from viscose fibres derived from sustainable wood and pulp from certified and controlled sources. The manufacturing LENZINGTM  ECOVEROTM branded viscose fibres generate up to 50 percent lower emissions and water impact compared to generic viscose. In his sanctuary of a studio in New York, Landon Metz responds to what’s happening to him and the world at large with his own form of alchemy. The painter, who grew up in the Arizonian desert, works to the rhythm of his environment, letting sensitivity guide his practice.

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Sustainable Swimwear Collection

 

To reduce the burden to ocean, the Sustainable Swimwear Collection will be launched in Marimekko this summer. The whole collection made with eco-friendly materials, including 78% recycled ECONYL and 22% ELASTANE materials, among which ECONYL are 100% made of used nylon, such as fishing nets, fabric scraps. It also has the potential to be further recycled without losing quality. It perfectly illustrates how fashion and environmental protection can coexist. Additionally, it offers a higher UV protection factor than the international standard UPF50+, making it not only fashionable, but also practical.

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Marimade

 

Sustainable practices and environmental protection are the core concepts of Marimade.  The collection focuses on practical and portable small items, designed under Marimekko's unrelenting exploration of environmental protection, sustainability and waste reduction. All items are recycled, upcycled, and made from bio-based raw materials.

Spring Summer Home Collection

 

To expands the journey on sustainablility, we provide more environmentally friendly home collection options this season:

 

In Marimekko, sustainability is part of our everyday work and business development, we aim to reduce the climate impact of the textile materials we source by 20% between 2019 and 2025. This means, for example, using more organic and recycled materials. In between 2019 and 2021, we reduced our own carbon footprint by 21%, including switching to renewable energy and increasing the use of more sustainable materials (organic and recycled materials), which continuously reduce the environmental impact of our activities.